Visual Identity & Website for MID AUTO

MID AUTO is a leading automotive company with over 30 years of expertise in automatic transmission parts, remanufacturing, diagnostics, and technical support. The project transformed a highly technical business into a modern, trustworthy brand that communicates precision and expertise.

The visual identity combines bold typography, a deep blue palette, and geometric elements inspired by mechanical engineering. A complete website redesign improved navigation, product discovery, and the overall user experience, while the identity was extended across digital platforms to create a consistent and professional brand presence.